Our Blogs

3 Reasons Your Fitness Business Isn’t Growing (and what to do about it)

3 Reasons Your Fitness Business Isn’t Growing (and what to do about it)

Let’s face it. You’re probably landed here because your business isn’t performing as well as you hoped it would.

This experience is completely normal and one that is faced by many business owners.

Ideally, you want your business to grow. There’s nothing more rewarding than watching your business really take off. However, this is easier said than done.

Running a fitness business is challenging, but luckily, we’re here to help. We’re going to address the 3 main factors that could be haltering your growth, and how the Steppen app can help you get back on track.

#1. You don’t have an online presence

You may have the best fitness program in the entire world, but without a strong online presence, nobody will be able to find it.

These days, online presence matters. It’s the key to finding an audience and growing your business.

So, to build an audience, it’s time to polish your online presence. We have lots of resources to help you establish your fitness business online, so make sure to check these out.


Steppen is the perfect place to go if you don’t know where to start.

Steppen helps creators engage their communities online, whilst converting more to paying customers.

This way, you’ll be able to gain awareness for your fitness business whilst also finding audiences who’d benefit from your services. With over 250,000 users, Steppen is a great place to find new followers, and monetize the fan base you already have.

#2. You don’t have the right technology to help you

Technology is another huge barrier that could be halting the success of your business.

Lots of people struggle to create fitness content because they don’t feel like they have the tech or skills required to make high quality content.

But it’s this feeling alone that’s stopping you from achieving success.


Despite what you may think, you don’t need state-of-the-art technology to create successful fitness content.

In fact, with Steppen, all you need is your phone and a good attitude.

The Steppen interface allows you to create full workouts from start to finish without any technical equipment. All you need to do is upload videos demonstrating different exercise moves. Then, on the app, you can combine these separate videos together to create a workout. It’s as simple as that.

You don’t even need to film any new content. If you’ve already filmed videos for your other social media platforms, you can upload them straight to the Steppen app.

And for those who are less tech savvy, there are heaps of templates to choose from on the app. Even if you have no technical skills, you’ll be able to put together expert fitness content that’ll help your business grow.

When it comes to content, don’t be too hard on yourself. It’s difficult to make compelling online fitness content. You don’t need to be perfect, you just need to be confident.

So be brave and show people what you’re all about. Your skills and charisma will shine through your content if you film with confidence. Good content isn’t about creating a cinematic experience. These skills will come with time. Just focus on your fitness skills, and show your audience what your business has to offer.

#3. Your clients have little to no motivation

Unfortunately, the motivation of your clients could be impacting the growth of your business. And this isn’t necessarily your fault. Motivation comes from within, and if they’re not feeling motivated to work out altogether, there isn’t much you can do.


As a mentor you should be able to re-motivate and excite your clients so they’re ready to get back into training. This will take time and creativity, and luckily for you, the Steppen app is here to help.

We know it can be challenging to keep your audience motivated, which is why Steppen has in-built incentives that are guaranteed to excite your clients.

Steppen utilises the following tools to help keep people motivated:

  • A workout reminder system, prompting people to work out.
  • Progress tracking mechanisms. If people can see how far they’ve come, they’re more likely to keep going.
  • Prizes for people who continually work out and meet their goals.

You don’t have to solely rely on these features to motivate your clients.

Focus on creating motivating content that will make your audience want to exercise. This will help you grow your business and engage your audience.

Are you ready to get your fitness business back on track? Become a Steppen Creator today.

Leave a Reply

Your email address will not be published. Required fields are marked *