5 ways to improve communication with your clients
Good communication with clients is the foundation for every successful relationship.
We know you’ve probably heard this time and time again, but it’s the most important advice you’ll ever receive as a personal trainer.
Strong client relationships are the key to succeeding as a PT, because loyal customers will stick around and promote your services.
But if you want to create these relationships in the first place, you need to have excellent communication skills.
We’re going to highlight 5 easy ways to improve your communication with your clients. These tips will help you foster sincere connections that’ll help you succeed as a PT.
#1. Ask questions
As a PT, you want to provide the best services for your clients. However, it’s impossible to meet all their needs without asking them what they want to achieve.
Make sure you’re asking questions to your clients both during and in between sessions.
It’s important to listen to the wants and needs of your clients, as if you aren’t meeting their needs, you aren’t delivering the best services you possibly can. Asking questions will also make clients feel comfortable voicing their concerns.
So, if you want to improve your communication skills, make sure you’re always being attentive. Remember that you’re not a mind reader. Just because someone seems satisfied doesn’t mean that they are. Constantly ask for input and make any necessary changes, because this will improve your services and show your clients that you care about them.
#2. Recognise that everybody’s different
There’s no one-size-fits-all approach when it comes to communication.
Each of your clients will have a different communication style, so keep this in mind during all of your interactions.
Some clients love positive reinforcement, whilst others find it insincere. Some clients need lots of help, whilst others prefer having autonomy.
Take the time to get to know each client and figure out how they like to communicate. This applies to all interactions, both in person and online.
To be a good communicator, you must treat each interaction differently. So be intentional. If you’re able to tailor your communication to each client, they’ll get more out of your services.
#3. Be human
Sometimes, the pressures and demands of running a business can cause your personality to take a brief hiatus. But if you’re too serious, clients won’t feel comfortable in your presence.
So, when interacting with your clients, let your guard down and remember to be yourself.
Be friendly, empathetic, patient and kind.
There’s nothing worse than having a cold personal trainer. If you’re too stern, clients will feel uncomfortable opening up or making mistakes around you, so it’s important to be approachable.
If you’re friendly and open towards your clients, you’ll be able to create deeper connections to them. This is important, as it will enhance your services and make your clients feel like you truly care about them.
Satisfied clients will remain loyal and recommend your services to others, so strive to maintain your human-ness, no matter how stressed you feel.
#4. Send out personalised reminders before every session
Sending out reminders before every PT session is an easy way to communicate with your clients. Not only does this remind them of your session, but it shows them you care enough about them to send a personalised note.
If you don’t send reminders, clients may feel like you’ve forgotten about them, or they may even forget their own session, which sets back your earnings for the day.
Although it’s a subtle gesture, sending out a reminder has powerful impacts. It shows clients that you remember them and that you’ve prepared for their next session.
In these reminders, tell your clients what to expect for their session, and whether there’s anything they need to bring with them. These messages show your clients that you care about them, helping you cultivate a stronger relationship with them.
#5. Check in with your clients
Another way to strengthen your relationship with your clients is by checking in with them between sessions.
This will show your clients that you care about their progress, and that you’re there to help them.
Schedule a consistent time to check in with your clients, whether it be once a week, or a few days after their session. If your clients feel like you’re fully invested in their fitness journey, they’ll be more motivated, allowing them to achieve greater results.
Use Steppen to step up your communication
With Steppen, you’re able to manage your community in real time. Delivering on their needs without hesitation means you can build a strong and trustworthy relationship that stands the test of time.
Some of the key communication benefits of Steppen include:
- You’re able to create highly communicative content, designed for fitness.
- With all your resources in one place, Steppen limits repeat questions and interactions.
- The app automates many of the communication processes that take up time, so you can focus on creating content.
These are just a few of the ways Steppen helps you grow and monetize your community in a sustainable way. With 250,000 users worldwide, there’s never been a better time to join the hype.
There’s nothing better than saying you saw it first. Become a founding creator today. Apply to work with Steppen now.