Mastering your online presence as a fitness creator
Do you want to master your online presence as a fitness creator?
Perhaps you’ve started building your social media accounts, but aren’t sure what to do next.
Or, you may be completely lost, with no idea where to start.
We know becoming an online creator can be overwhelming, so we’ve created this guide to help you master your online presence.
Figure out your unique selling point as an online creator
We all know that content is king.
But before you can start creating content, you need to come up with a vision.
Ask yourself: what do I want to achieve? What is my goal as a fitness creator?
Once you’ve chosen the direction you want to take, you’ll be able to define your niche. Your niche is everything that makes you unique as a creator. It’s your special purpose.
When choosing your niche, ask yourself:
- What do I do that sets me apart from my competitors?
- What needs will my specific presence meet?
Figure out what you bring to the table and condense it into one singular idea. That idea will become your niche, which will underpin your branding, content and marketing strategy.
Your niche will give you direction, inform your messaging and give you purpose as a creator. It will also help you determine your target audience, as your niche will meet the needs of a specific group of people.
Once you figure out your unique selling point, you’ll be able to solidify your online presence.
Work on your branding
Branding is an important element of your online presence, as it:
- Makes you memorable
- Helps you appear more reputable and put together
Think of colours, patterns, words and ideas that’ll make your brand unique and memorable.
Consider the associations you want to evoke when people think of you. Do you want to be known for your personality, your thorough workout plans, your helpful articles?
Think about which areas of your presence you want to accentuate, and make these known through your branding.
When choosing your brand, consider your tone of voice. Are you friendly, helpful, fun, informative? Choose a tone to carry through your online presence as this will help your audience relate to you.
Remember, the fitness industry is very competitive. So to stand out, you need to come up with unique, powerful branding.
Consistency across platforms
Once you’ve defined who you are as a creator (through your niche and branding), you need to keep this consistent across your entire online presence.
If your presence is inconsistent, it’ll have a negative impact on the way you’re received by your audience.
- Make people question your credibility and authenticity.
- Make you seem incohesive and confusing.
- Make you forgettable. If you don’t have strong branding and messaging, your audience won’t connect with you.
If you manage to stay consistent, you’ll be able to cement your presence into the minds of your audience. So, it’s important to carry your niche, messaging and branding across everything you do.
Reach your audience
Consider how your audience uses the internet.
Do they use TikTok, Instagram?
Do they prefer to scroll aimlessly, or read blog content?
Figure out where your audience spends most of their time and post content in places you know they’ll see it.
You may need to rely on both targeting and analytics to figure out the best places and times to post your content. After a bit of trial and error, you’ll be able to find out which posts get the most engagement.
You’ll also reach your audience if you post content that meets their needs.
Make sure you’re posting content that your audience will find valuable. If your audience are primarily young men who want to build upper body strength, then make sure you’re providing resources to help them do this.
Sometimes, it can be tricky to determine which content will best meet the needs of your audience. So if you’re not sure what to post, ask your followers what they want to see. Post polls, read their comments, and host Q&A’s so that you can better understand the needs of your audience. This will help you create relevant content that’ll enhance your online presence.
As you can already tell, the key to a successful online presence is consistency. And this also applies to your posting schedule.
Posting frequently will:
- Increase your engagement
- Keep you top of mind
- Increase your following
- Show your audience you care about them
If you’re dedicated to growing your brand, it’s important to post frequent, quality content. After all, you can’t have an online presence without any content.
Interact with your audience
As a fitness creator, one of your main goals is to gain a loyal following.
Loyal followers are more likely to share your content and purchase your goods and services, so it’s important to engage with your followers as much as you can.
Here are some ways to build relationships with your audience:
- Reply to comments
- Write interactive captions with question prompts
- Create polls
- Create interactive stories
- Hold livestream fitness events
- Create fitness challenges
- Reply to DMs
- Create a Facebook community for your followers
- Organise in-person fitness events
When it comes to mastering your online presence, you must cultivate a loyal following. Treat your audience like your friends. Nurture bonds with them, because this will set you apart as an online creator.
Stay consistent and be flexible with your approach
Some of the best advice with regards to mastering an online presence is to stay consistent and be flexible.
Try different things, and don’t be afraid to learn and grow. In your early stages as a creator, you’ll learn so much about what works and what your audience wants to see. Be yourself, stay consistent, and you’ll slowly build an audience who is aligned with you.
Remember that building an online presence is a journey, and as long as you’re moving in the right direction you’ll build a community.
Work hard and be patient with yourself, because all of your effort will drive your business towards success.
Are you ready to elevate your online presence? Join the Steppen creator app to reach more people than ever before.